Content marketing

A Month Of Instagram Post Ideas For Professional Service Businesses

A Month Of Instagram Post Ideas For Professional Service Businesses

on Oct 17, 2016 in Content marketing

Professional services’ businesses don’t have products to photograph, so how can they use Instagram?   I’ve just recently jumped head first into Instagram. My account has been up, but just not running. I’ve had trouble thinking of Instagram post ideas for my business.   A Month Of Instagram Post Ideas For Professional Service Businesses...

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15 Different Content Types To Mix It Up For Your Small Business

15 Different Content Types To Mix It Up For Your Small Business

on Aug 13, 2016 in Content marketing

Need to mix up your content but don’t know what else you can use? Here are 15 different content types to try Content marketing is all about producing new content (or re-purposed content) that attracts readers, engages and generates leads. But there’s such a push for everyone to be content marketing. But it’s hard to work out what to produce or what...

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Content Marketing Basics For Small Business

Content Marketing Basics For Small Business

on Jun 20, 2016 in Content marketing

 What is content marketing? “Content marketing is a strategic marketing approach which focusses on creating valuable, relevant and consistent content to attract and retain an audience that’s clearly defined” Content Marketing Institute.   How does it work? Are you a small business owner and don’t know what the content marketing fuss is all about. Here are some...

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Why Your Small Business Needs A Lead Magnet

Why Your Small Business Needs A Lead Magnet

on Jun 9, 2016 in Content marketing

In the world of online businesses, a lead magnet is an essential component of your content marketing for your small business. A lead magnet is used as a list builder. It helps you to build an email marketing list from those that visit your website.   So what is a lead magnet? A lead magnet is an offer on your website for a visitor to download. In exchange for...

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