What is content marketing? “Content marketing is a strategic marketing approach which focusses on creating valuable, relevant and consistent content to attract and retain an audience that’s clearly defined” Content Marketing Institute. How does it work? Are you a small business owner and don’t know what the content marketing fuss is all about. Here are some...
Read MoreIn the world of online businesses, a lead magnet is an essential component of your content marketing for your small business. A lead magnet is used as a list builder. It helps you to build an email marketing list from those that visit your website. So what is a lead magnet? A lead magnet is an offer on your website for a visitor to download. In exchange for...
Read MoreHaving trouble trying to increase blog traffic? Have you just written a blog and finding your friends and family are the only ones reading it? Here are 7 easy ways to increase blog traffic. Here are some easy tips to help get more readers to your blog. Set up social sharing buttons Social sharing buttons allow readers of your blog to share it with just one...
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