Content Marketing Benefits: 55 Proven Ways It Works

Content Marketing Benefits: 55 Proven Ways It Works

on Aug 5, 2017 in Content marketing

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Don’t you just immediately flinch when you see an ad campaign that is blatantly sales? In an era where advertising has become a part of everyday reality, marketing techniques of the old days simply don’t work anymore. Enter content marketing

The best way to pique the interest of the modern consumers is to use informative and engaging content that isn’t specifically designed to sell a product or a service.

With over 85% of all marketers worldwide using content marketing to engage their audiences and drive more sales, it’s no wonder businesses across different industries have shifted their focus from traditional marketing to engaging content.

With over 85% of all marketers worldwide using content marketing to engage their audiences and drive more sales, it’s no wonder businesses across different industries have shifted their focus from traditional marketing to engaging content.

There’s a whole science nowadays to the ways content is created, consumed, and published, which is why we bring you this informative infographic that outlines different ways content marketing can benefit your business.

Here’s just a taste of what you can expect to find in the infographic below:

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How Big is Content Marketing?

Content marketing is not only one of the biggest marketing trends out there, but it actually makes up the majority of the average business marketing budget today (13% of budget is spent on content marketing, while 11% goes to digital advertising).

Modern-day consumers are bombarded with huge amounts of content on the daily, engaging with an average of 11.4 pieces of content prior to making a purchase. Since the overwhelming majority of Internet users (70-80%) simply ignores paid ads and only focuses on organic results, the best way to grab the distracted consumer’s attention is to provide original and relevant content that will stand out in the sea of promotional advertising.

Is Content Marketing Growing?

While content marketing is not a new invention, there’s plenty of room for innovation in this area. New marketing techniques and original ways of delivering content are constantly being introduced, and content marketing is expected to make up an even larger portion of an average business marketing budget in the years to come. In fact, 51% of B2B marketers and 50% of B2C marketers predict the internal budgets for content marketing will keep expanding.

Nearly half of all marketers working today (44.7%) create between two and five pieces of content every week. These numbers too are expected to grow in the future, especially considering that content marketing costs 62% less than outbound marketing and it generates more than 3x as many leads.

What Type of Content Attracts the Most Customers?


It’s a well-known fact that human brain retains more information if they’re presented in the visual form, but did you know that content with images gets 94% more views than content without relevant images? This is why using infographics to deliver content is an ideal way to engage your target audience.

With so much visual content created and published online every day, it’s no wonder users have come to prefer visuals to text. Consumers are actually 30x more likely to read an infographic than an article.

Infographics are also liked and shared on social media 3x more than any other type of content. This results in 45% more search volume and traffic than other types of online content.

Infographics are now used by 71% of social media marketers, and the production of infographics is slowly but steadily increasing by 1% every day.


Even though infographics are getting bigger by the day, blogs can still hold their own with users. There are 2 million new blog posts published every day, and 30% of them are lists.

Blogs have been rated as the 5th most trusted source for accurate online information, and 45% of marketers say blogging is their #1 most important content strategy.

The great thing about blogging is that it’s budget-friendly and easy to update. More than half of companies (59%) use their own website as a marketing technique, and 78% of them are constantly posting articles relevant to their business.
Blogs are also used by 81% of B2B marketers, and they get 67% more leads monthly than those who don’t blog.

When it comes to blog length, both shorter and longer blogs have their advantages, and the average blog post comes in at about 1,050 words in length. While it’s true that blog posts with less than 1,000 words dominate the most shared B2B content, longer ones get more shares on average.

Keep in mind though that blogs are also more effective when they’re combined with images: blog articles with images get 94% more views than text-only blogs. It’s also important to get the dosage of images just right: articles with an image once every 75-100 words get 2x the number of social shares than articles with fewer images.

[Tweet “Viewers of video are 1.81x more likely to make a purchase than non-viewers @skilled_co #video”]


Owing to the proliferation of smartphones, videos have become one of the most popular ways to deliver content. Not only are users who view videos 1.81x more likely to make a purchase than non-viewers, but visual content is 40x more likely to get shared on social media than other types of content. It was actually predicted by Syndacast that 74% of all online traffic will be video in 2017.

Using videos in content marketing is also a perfect way to improve your search engine rankings, as visual content is as much as 50x easier to get ranked on the first page of Google. It’s actually been shown that using videos as content drives a whopping 157% increase in organic traffic from search engines. No wonder almost every B2B organization (96%) uses videos in their marketing campaigns!

Video has been named as the type of content with the best return on investment (ROI) by 52% of marketing professionals worldwide, while 62% of businesses can testify that video has increased the amount of organic traffic they received.

The top 4 most effective types of video content are customer testimonials (51%), explainer/tutorial videos (50%), and demonstration videos (49%).

The Benefits of Using Content Marketing: Infographic

If you want to learn more about all the different ways using content marketing can help boost your business, don’t miss this comprehensive infographic from showing more than 55 Proven Benefits of Content Marketing.

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