7 Easy Website Changes To Increase Blog Traffic
Having trouble trying to increase blog traffic?
Have you just written a blog and finding your friends and family are the only ones reading it? Here are 7 easy ways to increase blog traffic. Here are some easy tips to help get more readers to your blog.
Set up social sharing buttons
Social sharing buttons allow readers of your blog to share it with just one click. New research has shown how social sharing drives purchasing.
- Nearly 4 in 10 Facebook users report that they have at some point gone from liking, sharing or commenting on an item to actually buying it; and
- 43% of social media users have purchased a product after sharing or favouriting it on Pinterest, Facebook or Twitter
So it’s important to make sure social sharing is enabled for your website and posts.
You can add social share buttons to the top of the post page, the bottom or the sidebars. All via widgets which are automatically placed for each blog post.
There are a number of social sharing plugins for WordPress which can help with this. SumoMe is a great tool to use. There’s also Jetpack with social sharing buttons plus heaps more.
Categories are broad topics that your blog fits into. They are a great way to showcase your blog content. When you write a blog post, think about what topics or category the blog falls into. Add this to your post when you write it. In addition to assigning the blog to a category, make sure you enable categories to show on your WordPress website. These can be enabled in a widget on the sidebar, or in a footer.
Create a related posts section on your site
Another great option so that visitors don’t click away is to add related posts. These display at the bottom of the page so that when the reader has finished the first article, there’s a nice image and headline with a link to a similar post. Related posts give another option to your reader to visit more of your site, keeping them there for longer.
Create a top post or latest posts section
Top posts or latest posts again can provide your visitor with direct access to your other blog posts. Rather than having to navigate through a menu, then scroll to find a blog, it’s right there.
Adding top posts or latest posts in the sidebar or footer allows your reader to go directly to a post that they like the sound of. You can set the number of posts to show as well.
Use Click to Tweet
Click to Tweet is a nice little plugin that helps to promote your blog article on Twitter. It also has the added bonus of creating white space in your post. It’s a great idea to add a CTT in each post to promote it.
Here’s how it works. When I ‘m reading a post, say about mountain bike riding in Melbourne, if I put in a CTT Here’s the best mountain bike trails only 2 hrs from Melbourne #Melbourne #mountainbike the CTT the Tweet is ready to go.
When someone reads your blog post they can CTT and wham, the Tweet you’ve designed, with your keyword and headline is ready to share. It even attributes the Tweet to your Twitter handle.
Rather than rely on someone to write a headline, and copy the link, the hard part is done. If someone wants to share your post, it’s ready to go.
Create social media headlines
As part of the blogging process, create 5 different headlines or social media snippets for social sharing. In addition to your 2 CTT captions embedded in your post, create another 5 headlines to promote your blog post.
Sharing once is not enough in the social media world, particularly when the lifespan of a Tweet is 19 seconds. With busy Twitter feeds, social sharing needs to be done with a variety of different headlines and different photos. And promoted at different times of the day and week.
Ask people to share
You’d be surprised at the response you get when you actually ask people to share your blog around. Every blog post you write should have a Call To Action (CTA). CTA’s should also be on every page of your website, email marketing and eBrochures.
A simple ‘please share if you like this post’ will get more shares than if you are just relying on social sharing buttons alone.
Try adding the above tools so your visitors have more options for sharing your posts. And to make it easier for them too. To increase blog traffic you also need to promote off your site too and keep creating blog content to share.