10 Ways to Boost Your Brand Awareness

10 Ways to Boost Your Brand Awareness

on Sep 2, 2020 in Small business

Brand awareness is how consumers recognize your business. Your brand will be recognized through your logo, marketing, message, and products. It’s important to boost your brand awareness, as this will make your business appear more legitimate and trustworthy. 

The more you build brand awareness in your target demographic, the more they’ll see you as a authority in the field. Consumers are more likely to buy from a well-known reputable or recommended brand so it’s in your benefit to appear as this. Here are ten ways to boost your brand awareness. 

Improve SEO with keyword optimization

If you’re looking for a virus-proof way to boost your brand awareness then you want to focus on optimizing your SEO. A specialist agency can help you with Digital Marketing COVID-19 and all the technical aspects. One of the most important features of a successful SEO campaign is the effective use of keyword optimization. Incorporate commonly searched keywords into your content and build more content topics around these. This will help get your site to the top of the search engine results pages (SERPs).

Start a referral marketing campaign

If your business is finally reopened and up and running, it’s time to let your customers know you’re back. A referral marketing campaign is a great way to do this. This way your loyal customers do the leg work for you by promoting your brand with word of mouth. Many consumers are more likely to buy from a recommended brand so referrals are very effective where ROI is concerned. Offer a discount to customers when they refer a friend and not only will they be more likely to make purchase, you’ll also be able to generate more interest. 

Develop your brand’s “voice”

Your brand’s voice is just as important as your logo or visual content. There are different reasons why your brand voice matters. It reflect your brand’s personality. The more authentic your brand personality the more you’ll be able to appeal to your target audience. The most important thing with tone of voice is consistency. Use the same language in style in all your content, from your landing pages, to social media, to your email marketing campaigns. 

Increase your social media presence

In order to boost your brand awareness online, it’s crucial that you build a social media presence. You can use a combination of organic and paid social media. Create engaging content that your followers will be encouraged to share. You could even do a social media contest in order to get your followers to tag, share, or re-post your content in exchange for the change to win a prize. This is a fun and easy way to boost your brand awareness on social media. Alternatively, you could also pay for ads and influencer endorsement.  

Look for new mediums

If you’re looking for new mediums to boost business, why not use podcasting to boost business? The more value you can bring to your customers in the form of interesting content the better. You could interview people related to your products or services, or give a tutorial on how to use them. Another good use of podcasts is to give industry news. Brainstorm areas in which you might be able to leverage expert opinions and fun facts relating to your field. 


Consider free trials and gifts

Everyone likes free stuff. A great way to boost your brand awareness is by offering free trials and gifs in exchange for subscriptions. It’s also an opportunity to give customers that are on the fence a taste of what you offer. Giving your customers access like this will help to boost your brand awareness as well. For more information on how to go about it, here are some best practices for offering free trials.

Native advertising

Native ads are another way to boost your brand awareness. They are essentially more subtle adds on credible third-party sites. The idea is that they fit or are even camouflaged into surrounding content they give your brand a lot more credibility. You can see some native ad examples online. Native ads also give you access to an audience who are already reading other people’s content. They also allow you to borrow credibility from the host site. 

Social media ads

Social media can be used for paid advertising as well as organic promotion of your brand. You can run Facebook and Instagram ads for example. If you run brand awareness ads on these platforms you can target audiences based on specific behaviors and preferences. You can choose to target potential customers based on a number of factors including age, gender, location, and interests. It’s a good idea to work with a social media agency to help optimize your ad campaign, if not you can find plenty of advice and social media advertising tips online. 

Influencer marketing

Another way to get your brand across on social media is to develop your influencer marketing strategy. You can get affiliated with an influencer who can endorse your product for a fee. This will create a lot of positive publicity for your brand. You’ll also be able to target a specific audience that follows this particular influencer. Consumers tend to trust recommendations from influencers rather than traditional ads. It’s a great way to build awareness for your brand, you’ll appear more legitimate and fashionable to your audience.

Guest blog for other sites
Once you’ve optimized your own site and social media, you can consider other channels to raise awareness for your brand. This is wear guest blogging comes in. You can write and pitch blog posts for other publications in your industry. A simple Google search can help you find the ones that accept guest posts, and then you can contact the blogger in order to collaborate. For more information, here is the definitive guide to guest blogging. This is a great way to network and build recognition for your brand. You’ll even be able to connect with an entirely new audience, and reach out to more potential customers.

Image source: Pixabay.com


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