Why Training is Important for Employee Engagement

Why Training is Important for Employee Engagement

on Dec 13, 2020 in Small business

According to a Focus Australia survey, companies with excellent employee engagement record 4.5 times more revenue growth than others that ignore this principle. As a business owner, have you ever stopped to consider how well you engage your employees? It is crucial to know that your business’ success will depend largely on how well your workforce is integrated into your business culture and philosophy. When this approach is well developed, an organisation also sees increased productivity and staff motivation. Training is one of the most critical tools for employee engagement; as you read further, you will discover what this brings to the table.

  1. Enhances growth and improves staff retention

Training nurtures a sense of belonging among employees by boosting their self-value and making them feel connected to the organization they work for. Furthermore, committing resources to train your employees is interpreted as a sacrifice that can only be paid back through increased staff productivity. For this reason, your staff will feel compelled to stay longer with the business and that will minimize the resources you would have committed to increasing recruitment.

When recruitment is absolutely necessary, you can always look within your existing workforce to hire the talent required for new positions. Moreover, because performance reviews are fuelled by employee engagement, there is an opportunity for staff to grow in their respective job roles. In 2019, the average Australian staff turnover rate was 8.5%, and many human resource managers feel that the percentage will reduce further in the coming years.

  1. Reveals employee strengths and weaknesses

Training via employee engagement presents an opportunity to identify strengths and weaknesses among your workforce. With a variety of training programmes, staff can express the areas that interest them and those that don’t. This positions you (the employer) to identify and group your team into categories. For example, it becomes easier to recognize those with a customer service flair or those with marketing skills. In some cases, you may identify the traits of a conference and events manager right within your fold.

Although you may discover that you have a wide pool of talent at your disposal, you will also identify areas of deficiencies which you can look to recruit externally. This way, you can better understand your workforce’s strengths and weaknesses. Your staff can also receive constructive feedback on their quarterly and annual progress checks. Fortunately, this process has become a reliable employee engagement strategy not only in Australia but globally.

  1. It aids a positive employee experience.

This goes beyond just being employed at a decent company and getting paid at the end of the month. It has more to do with creating avenues to quell issues which tend to breed animosity among employees, such as backbiting, disagreements, budding conflicts, etc. Bear in mind that some personality types will be upfront about their displeasure, while a majority will remain silent but unhappy. However, with strategic training, you create a platform for all these concerns to be addressed. 

Employees thrive better in an environment that seeks to portray them as assets rather than liabilities. Through such training engagements, your staff are bound to willingly commit to the company’s overall values and goals. A positive employee experience is a necessity.

As the world continues to develop rapidly and businesses go global, it helps to review your current employee engagement processes. Admittedly, this may be more difficult to do due to the general shift in work operations brought on by the pandemic. However, as there is a bright side to every gloomy situation, endeavour to look within your workforce to engage them better.

Image source: Pixabay.com


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