How to Make your Store Front Stand Out
Making your store stand out can be difficult. After all, you have to try and get it all done under budget and you also have to make sure that you take into account the needs of your customers as well. This can be hard work, especially when you think about your competition and the marketing tactics that they are using.
Create a Memorable Sign
It’s very easy for you to do what everyone else is doing. You could have block letters on a sign and this will probably be enough to inform your customers who you are. This is great, but if you want to stand out then you need to step things up a bit. Consider having coloured letters, funky fonts or anything that will help you to appear more distinguishable. You also need to try and look into a digital sign as well. When you have digital signage, you can change anything about it instantly and you can also have a consistent marketing tool that you can completely customise to meet your requirements.
Display
If you are in a popular location then you may have a lot of foot traffic. Your window display needs to be an invitation to everyone who walks by. You need to try and encourage impulse sales and you also need to try and interest your customers as well. When planning out your display, don’t be afraid to be a little creative. Try something that you have never tried before, and also invest in good shelving options as well. This will help you to display your products better than ever before and it will also help you to be as appealing as possible to your customers.
Flags
Flags are great for advertising your store. You can customise them with your own business name or you could even have them advertising a new deal or discount that you have on right now. If you want to have permanent flags then you need to replace them every month or two. The change will keep you on your customer’s radar and it also stops the flags from becoming too worn or damaged.
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Decorate
Posters, pictures and paper advertisements can really help you to stand out when you have a lot of competition. You could print out images that advertise the current products that you have available, any new products that are coming in and so much more. If you want to make this even cheaper then you might want to look into a large format Plotter Printer as this will help you to create your own posters. You can also customise the colour scheme and the font at any time to reflect any seasonal activities that are happening, so this is a huge bonus.
Making your retail store stand out doesn’t have to be hard work. It also doesn’t have to cost you a small fortune either, and when you are able to put the work in, you will soon find that it is easier than ever for you to get more foot traffic to your store.
Image credit: Pexels.com
Hi, I'm Kelly O'Donnell.