How To Successfully Run A Mobile Business
Running a mobile business means that you’re opening up even more doors for opportunities for your company. Being able to travel to your customers gives you a huge advantage over businesses that require you to go to them. However, running a mobile business does come with complications, and that’s because of the fact that you’re never in one place for a long period of time. Luckily, we’ve got some tips and tricks on how you can overcome this hurdle, so take a look at how you can successfully run a mobile business and still reap all of the benefits from doing so.
Always have your trunk packed
Whether you’re travelling in your own car, or you’ve got a van for your business that helps your transport everything, you should always make sure that your trunk is packed and ready for a day of business, regardless of whether you were expecting it or not. The one thing that will surprise you running a mobile business, is that opportunities will sometimes crop up out of nowhere, and it’s best to be prepared so that you can dive straight in and gain a new customer or two.
The same goes for clothing and personal items that you need when you’re on the road for a long time. When travelling here, there and everywhere, it’s important to make sure that you’ve got enough provisions to last you your journey. Here are some ideas on things to pack:
- Double the amount of clothes that you’ll anticipate needing. If your trip away lasts longer than you expected and there’s no laundrette nearby, you’ll need fresh clothing.
- Dry food and water to keep in your trunk for any occasions where you’re secluded away from nearby eating facilities. Plus, if you were to ever break down on the road, it’s always good to have provisions to last you available. You should also pack blankets, pillows, and a first aid kit as an emergency stockpile.
- Phone chargers and adapters so that you’re able to contact clients and let them know of your whereabouts. This will also come in handy if you’re ever stranded like suggested above.
Think about accommodation
It’s likely that you don’t really want to spend many nights sleeping in your car, especially if you’re on a particularly long business trip. Before your business trip, investigate accommodation and pre-book so that you’re not left with the only option of sleeping in your car. Hotels are a fantastic way of booking fairly priced accommodation for business trips. However, if you’ve got a team of staff coming with you, it could become expensive in the long run. In these instances, investing in demountable buildings to take on the road with you might do your business the world of good. It means you and your staff will have your own living quarters, and you won’t have to keep forking out for hotels.
Use mobile forms of marketing
When you’re on the road pretty much all of the time, forms of marketing such as billboards won’t really work for you because of your constant change of location. That’s why when you’re running a mobile business, it’s always best to use mobile forms of marketing:
- Take full advantage of what social media can do for your business. Announcing where you’re going to be will help draw in crowds, and the power of sharing on social media will astound you. Creating giveaways and challenges such as ‘first 100 to our food truck will get a free drink’ will certainly attract an excited crowd.
- Print your company name, logo, and contact details onto your vehicles for some free and effective marketing.
- Create merchandise with your details on to hand out at events and watch how much interest your business gains.
Gain supplies from other mobile businesses
One thing that you should be doing as a mobile business, is supporting other mobile businesses. Whether it means that you’re sharing their posts on social media, or simply inviting them along to events in which they could benefit from, it’s a great way of supporting your kind of business.
You can also turn it into a quid pro quo situation if they supply things that you need to run your business. You can have everything you need delivered to you on the road, while still being the good guy and supporting a fellow mobile business owner. Creating strong working relationships with these companies will help you in the long run
Find a popular spot
If you’re running the kind of business that means you’re setting up stalls or selling from your company vehicle, then it’s a good idea to research popular spots to set up shop. Trying to find events in which you could sell your products or services is probably the best thing to do. However, if there are no events on, simply look for popular spots within towns and cities so that you can attract as many customers as possible.
A clever thing to do when setting up shop is to make it so that nobody can resist seeing what you’re about. So, large banners, music, and friendly staff will definitely attract the crowd you’re hoping for.
Finally, nobody can resist a good freebie, so use that to your advantage! Whether you’re giving away food, a sample of your products, or even merchandise, it will help attract people to your business, so consider giving out freebies!
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