Making The Most Of An Event For Your Business: The Secrets To Success

Making The Most Of An Event For Your Business: The Secrets To Success

on Jun 17, 2019 in Marketing, Small business

Many would agree that hosting an event, or being part of an event as a business owner means that your company will have a captured audience. It is a great marketing move to make, especially if you are focusing on that particular area, and it can be the perfect way to boost engagement, popularity and sales. However, hosting the event or making your element of a bigger event can be quite stressful, and there is a lot of things to consider. So here are some of the secrets to success to help you make the most of an event for your business.

Think about the time of year

One of the first things that you can consider doing would be to think about the time of year that you host an event. Many people prefer to go to events that are perhaps outside, in a large open space. It can appeal to couples, friends and families, so you may want to think about an event that takes place in the spring or the summer so that the weather is primarily going to be good. Further to that, you might want to think about the style of event, whether you will include activities and different things as well as your business being in a position to promote.


The location of the event

Another thing to think about would be the location of the event, and where you might want to host it. As mentioned earlier, outdoor events can be popular, so a big car park or open space like a field that is easily accessed could be the right direction to take. Further to that, it might be worth thinking about whether or not you have other businesses in the locality get involved as well. If they are not in direct competition to you then this could also be a great addition to the event, and enable you to get the whole community involved.


Standing out

As it is your business that is doing the hosting of the event you will want to do your best to stand out as much as possible, and by doing so that means the right sort of set up to attract people to the company stand. This is when websites like can prove useful. Enabling you to get gazebos and marketing setups to help promote your brand. This can enable people who attend the event to understand what it is all about.  


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Advertising the event

Once you have all the equipment that you need, the location and the date for the diary, you now need to start advertising the event as much as possible. This is when you may want to take to your social media platforms to start advertising the event to your audience. Further to that, you could also use dedicated local Facebook groups and pages to advertise, as well as having an advert or read up in local community magazines. The more you talk about it and share the information, the better chance you have of people turning up for it and making the event a success.


During the event

On the day of the event the advertising doesn’t stop there, and this is still a golden opportunity to entice people down on the day. Using social media, you can start giving updates of what is going on. From the set up and the behind the scenes look to live tweets, pictures and updates during the event itself. You could utilise told within the social media platforms such as live video, stories, and general updates to keep people aware of what is going on. This is also a great record to have when it comes to hosting future events as you can use pictures and updates to advertise how great the last event was.


Offers specific to the event

Finally, you will want to ensure that you can make the event special, and a great way to do that would be to have specific offers for people that attend. It may be a discounted price, perhaps a special bundle deal that can only be purchased there, or even just a special deal specific to the day. This again will entice people to come along as well as perhaps even place some orders or make purchases. Which is ultimately what you want from the event. This could be the icing on the cake for you as a business.


Let’s hope that these tips and suggestions help you have a successful event for your business.



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