Adding Some Character To Your Business Conference

If you’re planning to run a business conference some time soon, or you’re taking the main center stage at one near you, you’re going to want to be sure you leave an impression. It’s important to leave an impact on the minds of the audience, to make sure your brand stands out, and becomes one of the conference highlights. And that’s not easy to do! 

Conferences happen up and down the country, and all kinds of people attend them; you could find an investor as easily you could a group of potential customers. Imagine the pool you could have at your disposal, as long as you use your resources right. 

So, let’s try to help you make sure you’ve got the right amount of character at your next presentation. After all, there’s no point planning for a conference if you feel off about your chances of success from the beginning. 

Focus on What You Want

Being part of a business conference can be useful for many reasons, but you need to put your reason first and foremost. So, why are you going up on stage? Why do you want to lay out a good presentation? What do you want people to think as they walk away?

To answer these questions, you can think in terms of three brackets: networking, information, and making a sale. Of course, these factors all tie together, but it’s hard to pull all of them off in a single evening. Take them one at a time, whilst you’ve got the opportunity to. 

If you’re here to make connections, make sure you’re open and upfront with who you are and what you do, and how that could help. If you’re a source of information, make sure you find out who in the audience is looking for information, and act as their first stop. And if you’re looking to make a sale here and there, make sure you’ve got samples and offers in abundance – it’s the best way to entice people over to a booth, and you can impress an entire auditorium if there’s something waiting under their seats for them!

Put the Right Person on Stage

If you are going to be on stage at any point during the event, make sure you put your best foot forward. You want to put someone who can speak up there; smooth charisma, a light (but noticeable) presence, and with the ability to work the audience. 

And if no one in your company is quite capable of pulling this off, feel free to outsource your stage presence. Look into websites like jacksondean.com.au, to find people who can boost your engagement with this particular audience, and are versed in your area of expertise. Working with an outside perspective (and expert in the industry) can do wonders for your script alone! 

Adding a bit more character to your business conference is just a great way to make your event lively and experienced. Show off who and what you are! 

Image credit:  Unsplash.com

Let’s connect on social