Bringing a New Product to the Market

Bringing a New Product to the Market

on May 16, 2021 in Small business

2021 is the year of new startups. Why? Well, the coronavirus and Covid-19 pandemic has left many people out of work, as social distancing and social isolation rules have resulted in many businesses collapsing. Of course, these rules have been important for protecting people’s lives and health. But there has been the negative consequence of job loss, mass redundancies and many people not getting sufficient working hours or salary to get by. It’s really not surprising that many people have decided to take matters into their own hands and to start up a business themselves. If you fall into this category of individuals, you may be wondering where to get started when it comes to creating a product that you can sell to others for profit. This, of course, is going to be a relatively long and drawn out process. But once you have your final product ready for sale, it will be more than worth it. Here are just a few of the different steps in the process that you should prepare yourself for!

Product Development

The first step in your journey to creating a product for the marketplace is product development. Put simply, this is the process during which you will think up ideas for your product and determine how you can bring these ideas to life. Whether you’re planning on selling t-shirts or well drillers, you’re likely to go through a relatively similar process to conjure up a product that will sell. Common steps include mood barding, storyboarding and a general creative process that will allow you to get your creative juices flowing and to determine exactly what it is that you want in your product.

Market Research

The next step that you will need to take is market research. This is a step that will help to ensure that the product you’re planning will actually be able to sell for a profit. If you’re unfamiliar with the term, market research is simply a process that allows you to engage with your target demographic and ask them questions. They will be able to provide you with valuable insight into whether they think your product worth buying and how much they’d be willing to pay for it. Generally, people find it easiest to outsource market research to a third party who can take all the hard work off their hands and simply deliver the results.


Once you’ve settled on your product, you come to the final stage of the process. This is manufacturing. Manufacturing is a process that involves taking raw materials and turning them into your final product. The majority of small businesses are best off outsourcing their manufacturing process. This means that you don’t have to invest in expensive machinery and equipment or hire and train specialist staff to create your products. It’s generally cheaper for startups to operate in this manner.

These are just simplified outlines of the steps you’re likely to undertake when developing and creating your own product for the market. But each is essential and should introduce you to the basic premises of what the process will entail!

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