Perfecting Your Online Presence

Perfecting Your Online Presence

on Sep 3, 2020 in SEO

Web design has to be beautiful to get it noticed by would-be customers. Your website also has to be full of quality content, to engage and inform users, answering their questions so they’ll see you as an authoritative and trustworthy business. 

Why Fast Loading Times Are A Critical Element Of Web Design

But all the effort behind implementing this could be for nothing if your website is not fast enough. Great web design takes this into account and monitors the speed of page loading time on an ongoing basis, tweaking visible content and behind the scenes data to improve this as and when necessary.

You’ll know from your own experience. If you encounter a website in your search results and it takes ages to load, you’re more likely to click on the link beneath, even if the first one looked more closely allied to your enquiry. If you get onto the website but it will only part-load, or is taking ages to display images, then you’re liable to look elsewhere. There are elements of web design that can really slow the page loading time down. 

While we all appreciate great aesthetics, videos, and social media share buttons, if these aren’t implemented in the right way, they can turn previously speedy websites into sluggish snails. The last thing you want to do is align with a great Facebook ads agency but then find that people leave your site straight away because the experience doesn’t match up with what the ads promised.

It’s estimated that you’ll lose 25% of your potential visitors if your website takes more than four seconds to load fully. More than that, Google and the other search engines use load time as one of their measures when ranking websites. So speed is important. Yet there is a myriad of ways, from the obvious to the highly technical, why page loading times for your web design may be sluggish.

Ongoing Management Of A Website Is Essential

When working with an outside agency, one factor you should gain absolute clarity over is whether you will be able to manage your own website after it’s been launched. Google and other search engines love fresh content when ranking websites for authority; and in any case, a website is not a static thing. You will need to amend the text to keep it up-to-date. If you run an online shop, then you’ll need to add new stock and amend prices from time to time; and you will probably want to run an ongoing blog. So ask what content management system will be used; and whether the agency will supply training for your team and at what cost. Will they hand the website over and disappear, or can you expect ongoing support and maintenance?

Conversion Rate Optimisation 

This is the process of turning visitors who are casually browsing your website into people who engage with you through it. That might include signing up for your newsletter, filling out a contact form for more information, or completing a purchase, for example. Any website design needs to take into account how users navigate through your site, and should actively identify and remove any barriers they might face to taking action and becoming an engaged audience. 

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