9 Easy Ways To Improve Your Business Image This Year

9 Easy Ways To Improve Your Business Image This Year

on Jul 9, 2020 in Small business

Finding ways to improve your business image might seem tough, but there are a huge number of things you can do. In fact, there are some really easy ways you can begin to improve your business image this year – read on for 9 suggestions that shouldn’t be too much trouble for you to implement.

  1. Get More Active On Social Media 

Social media is a key component of any business’s marketing strategy these days. You can’t ensure people trust you and want to work with you if you don’t have up to date social media pages. Aim to get more active on social media, making sure you post useful information and that you’re responding to people who message you no matter what. Ignoring people who try to interact with you is never a good look online! You should also:


  • Make sure you’re using the right social media platforms so that you can target the right audience. 
  • Have a posting schedule that you stick to so that your pages are always fresh.
  • Ensure your information is consistent across every platform you use. 
  • Make sure you use every platform you have – if you don’t have time to handle them all, hiring a social media manager could be the only way forward. 


    2. Donate Some Of Your Profits 

When you decide to donate a portion of your profits to a good cause, it shows what your business cares about and what you wish to align yourself with. People will get a very good idea of your business values this way, and it will show them that you’re a company that cares about other people and causes and not just their bottom line. You could donate 5% of all of your earnings to a different charity each month, for example, or a bigger portion if you believe it is important. 


       3. Create Helpful Content

Helpful content can help to drive your audience towards a purchasing decision. It can serve as a how-to guide, and a way to ensure they are using your products correctly. It can also teach them a bit about the industry, and ensure they start to see you as an expert in your niche. If you keep helpful information close to your chest that would have otherwise helped people, it’s not going to do anything for you. Putting your knowledge about there can be scary, especially since you might think that your audience won’t need to work with you afterwards. However, this couldn’t be further from the truth. They will see that you know what you’re talking about and will be more likely to work with you as a result. 


     4. Figure Out How You Can Go The Extra Mile For Your Audience 

Going the extra mile for your audience shows them that you truly care about their experience with your business. You don’t need to do the exact same thing for each client, either. If they called you with a specific query, is there a way you could provide them with samples to help answer their question? If you think about it, there are probably numerous ways you can go above and beyond for them. Remember that a personal touch is always appreciated and will help to make the customer feel special. 


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       5. Make Your Physical Premises Look Good 

Your business image is also tied into your physical image, so ensure you make your physical premises look good. Make sure you keep the building clean by hiring professionals to stay on top of it, even if that means investing in Glass Scratch Removal. Ensure you keep everything tidy in store, and that staff in front of house know how to deal with customers. Everything you do in person should translate online, too. Make sure your brand image is consistent! 


         6. Motivate And Train Staff

All of your staff should be trained so that they know how to deal with customers. Make sure they don’t get complacent and that they are all on the same page when it comes to customer service policies. When your staff enjoy their work, they are more likely to feel happy and motivated at work. Make sure you create a great working environment for them and that they have everything they need. 


         7. Apologise For Mistakes 

If you make a mistake, admit it and apologise. Don’t try to cover it up! 


         8. Find Ways To Improve Your Website 

Perhaps you could make your website faster, or try out new colors. Small changes can make a big difference to your image. 


          9. Build An App

If an app could improve user experience, it could be a good thing to invest in. You could even offer exclusive discounts to encourage people to use it. 




Image credit:  Pexels.com

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