As the new year starts, most businesses in the field of hospitality and entertainment are focused on getting people back through the door. After all, this has been a major struggle over the past two years due to the pandemic. While there are many factors to consider, a sense of excitement will be the key ingredient for sustained success in 2022 and beyond.

What should be on your menu for improved protocols over the coming year? Here’s all you need to know.

Focus on customer retention 

When thinking about getting more people through the door, it’s natural that you will focus on winning new fans. In reality, though, securing more regular visits from existing clients is usually the far more rewarding outcome. For starters, remarketing to old visitors is easier and cheaper because you already have data about their habits. 

By building a solid base of loyal customers, you’ll also be better positioned to make accurate forecasts about where the company is heading. 

Get clients to become your marketers

Existing costumes will be eager to get back to your restaurant or entertainment venue. And they are more likely than ever to tell friends, family, and followers about their social lives. However, you must provide the perfect photo opportunity for them. Neon signs are a fantastic choice. Especially if they carry a catchy slogan or saying.

For the best results, you can combine this with a social media competition where prizes can be won for the best photos using that chosen backdrop.

Offer special moments 

Having lived restricted lives for so long, people want moments. Therefore, you must invest in your team to ensure that they provide consistent quality to all visitors. As well as a friendly service to back the right goods, your venue can run special events. From themed nights or live performances to offering promotional goods, the results can be amazing.

When your venue feels repetitive, people may only visit once or twice. Conversely, creating special occasions creates the fear of missing out. 

Revamp your first impressions

First impressions count for a lot in business, not least when selling hospitality and social events. New shop signs and window displays can make your venue look far more attractive to passing consumers. Meanwhile, a strong website and social media strategy should sit high on the agenda too. People will associate an online presence with quality.

If your venue appears at the top of online searches, it will thrive. When it also sets a good impression from its online and real-world windows, crowds will gather.

Ask for their opinions

Whether you’re looking to revolutionise the business or make subtle updates doesn’t matter. Seeking advice from the people who matter, your visitors will work wonders. The active participation naturally makes them feel more valued. This community aspect is further supported by the fact that you’ll have been given guidance on how to improve.

If you can make your existing customers happy, people who fall into the same niche will follow suit. Their enthusiasm will translate to profits.

Image source: Pixabay.com