Is Going Viral a Good Idea?
When you think of going viral, you’ll probably think of it as a good idea, especially when you run a business. Going viral essentially means that a post, a tweet, a blog, a video, or an image – some form of online content – has been shared and seen by many people and continues to be shared and seen long after someone posted it. Many businesses feel that going viral is essential, and they spend a lot of time, money, and effort trying to do so.
Going viral certainly has its benefits, but there can be a downside too, so before you start shaking up your content and changing your SEO strategy, it’s wise to understand the pros and cons of this marketing idea. Read on to find out more.
Pro – More Sales
The most significant advantage to having a viral campaign of any kind is that, when done right, your business’s profits will grow because you’ll be making more sales. When a Facebook post, for example, goes viral, it’s not just the content that is being shared; it’s also your brand. The more people who see who you are and are curious about what you do, the more sales you will make, assuming the post was a positive one.
Pro – You’ll Be Memorable
Again, when done right, your viral marketing campaign will ensure you are memorable for many years to come. This means that you can still be making sales years after your initial ad campaign simply because it went viral and people are still talking about it or even still sharing the original post. Not only will your brand be remembered, but you can even save money on future campaigns because people are still thinking about past ones.
Con – You’ll Be Memorable
No, this wasn’t a mistake; we really did mean to use the same point as both a positive and a negative when it comes to viral marketing. Although you’ll want to be remembered for something good that brings you a lot of sales, you won’t want to be remembered for something that brings you a lot of negativity. Unfortunately, a poorly considered marketing campaign that goes viral and causes upset will be remembered just as much (perhaps more so) than something positive. The results might be many lost sales or even people boycotting your business altogether.
Con – You Can Try Too Hard
Most of the time, going viral isn’t something you can plan for; it’s much more organic and will depend on the mood of the audience, the timing, and what the ad really says. The problem is, many business owners don’t realize this, or they don’t want to acknowledge it, and they try too hard to create a post or message that goes viral. Most audiences are aware of what this looks like, and it can often mean that they lose interest in what you’re trying to say because your message is lost in your efforts to be seen.
Is going viral a good idea? In most cases, the answer is yes, as long as the message is a positive one that isn’t going to harm your business.
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