Putting On An Event The Correct Way

Putting On An Event The Correct Way

on Mar 21, 2019 in Marketing

If you’re looking to gather a crowd for any type of get-together, you’ll probably want to pull a large number. Whether you’re looking to create potential business partners or if you wish to organize a charity fundraising event, you’ll want it to be a hit. When thinking about putting on an event, you’ll have to take a few things into account – it’s not just a case of just telling people to mark a date in their calendar and hoping they’ll arrive. If you’re not too sure about the different facets of organizing a bash, let’s have a little look at some of the fundamentals.         


Pick A Venue

Firstly, you’ll want to figure out where it’s going to be staged. If it’s the height of summer, you might think it’s a good idea to have an outdoor event with a more casual and laid-back feel to it. If you’re not up for that idea, you can scout your local area using the internet and find a place that suits what you’re trying to achieve.


Promote It

Good old word of mouth is a good way of letting people know about any upcoming news and events, but you might want to try different means of advertising if you’re going to maximize the attendance. You could hand out flyers or leaflets that could catch the eye, you could use a-frames for signage, or you could stick posters up on walls. In terms of online promotion, you could use social media accounts such as Facebook and Instagram to let people in your area know about what’s happening. You could also send emails out to those who may be interested.  



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Sometimes events are put on that are free for the public to walk in. They are also sometimes out on the street for any passerby to take park in. But perhaps you’ll want to create an exclusive access event. You’ll have to sell tickets to people for them to reserve spots or seats. You’re probably going to need to start up a website (if you haven’t already got one) to get the system flowing smoothly.  



Making sure the people are satisfied with the day is important as you might want to follow on this bash with more in the future and you’ll want more people turning up to the next few. A way to a person’s heart is through their stomach, so you’ll want to make sure that you have delicious food, drinks and snacks to supplement the activities.



Another way to keep everyone happy is to provide different forms of entertainment at the event. There could be little carnivalesque games that can win people money, or you do a few video games with the highest scorer winning a prize. You could also hire a band to perform and get the atmosphere more alive.



This is the part where you can get a little more creative. If you have a specific theme, you’ll probably want to add a bunch of decorations that suits it. It’s not essential, but perception is key in people’s brains. If you have a bland area, people are probably going to see it as so. If things are more colorful and exciting, then it may change people’s opinions. A little tends to go a long way here.  




Image credit:  Unsplash.com

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