How to Drive Visitors to Your Website
Your website is often the first impression a customer gets of your business. It should be welcoming, easy to use and obvious what your business is straightaway. But even with a sleek design and a great logo, you need to work hard to attract those clicks.
If no-one is visiting your website, you can’t expect people to know about your business. So how do you get them to click?
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SEO is Number One
SEO stands for search engine optimization which is essentially the strategies you use to bump your website up the pages to get to the top of page one. 75% of people don’t click past the first page of Google so it’s a hotly contested spot. In fact, if there is something you don’t want people to find, page 2 is the perfect hiding place!
Finding info on google seo companies is quite easy and these guys will definitely be able to help you out. But if you are looking for a starting point, you should think about the keywords you want to rank for and then start working on building those keywords into more pages on your website. And an easy way to do this is to create content.
Content is all about presenting information clearly and effectively. Blogging is the most obvious route and adding posts on a regular basis is a good way to add to your keywords as well as provide more entry points to your website.
However, you must remember that quality, not quantity is a really important value to uphold. You could churn out blog after blog every day but unless it is worthwhile to read, most people won’t bother, damaging your site with a lot of bounces.
As well as blogs, you should consider producing guides (which you can gate to collect email addresses for your mailing list), sending emails, creating videos and infographics and anything else you can dream up. Just make sure that whatever you produce, your target audience is at the forefront of your mind.
Share, Share, Share
Sharing links to your website around the internet is the best way to make it more findable. Social sharing is a great way to drive visitors to your website and you can use a combination of social ads and organic posts to build your strategy. Social influencers can be worth their weight in gold too so it’s definitely worth considering these online superstars.
You should always factor in the shareability of any piece of content before you start working on it. If you have a clear purpose and audience in mind, it will be much more likely to succeed than if you are simply throwing things at the internet and hoping for the best!
Driving visitors to your website is a long game and your strategy will take time to develop. But don’t let this put you off. As your website grows and your content begins to build, it will get a lot easier. At this stage, all you need to do is see what your competitors are doing and then do it better!
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