Develop your brand for maximum visibility
If you want your brand to, not just plod along doing okay, but explode in the public conscious and have everyone talking about it, there are a few basic things you’re going to need to do.
Develop a great brand identity
Before you do anything else, you’re going to need to create a strong and engaging brand identity that really resonated with your target audience. You’re going to need to choose your logo, your color scheme, and your brand story very carefully indeed. If you can’t get that right, there’s really no point doing anything else in this post.
Ensure you have a multi-platform presence
Social media is where it’s at right now when it comes to building a brand identity and having customers share and talk about the brand they love, so if you want to blow up your brand, you absolutely must build a multi-platform social media presence, This is something a good digital marketing agency can help you with, but you can also do it yourself by ensuring you have a presence on Facebook, Twitter, Instagram, and TikTok as a minimum. Not only that, but the content you post on there needs to be interesting and engaging or no one will bother consuming, let alone sharing it.
Encourage your customers to review your brand and it will start to spread the word on your behalf. Humans like to have approval and they like to be part of a tribe, so if they can see that friends, family, and peers have used and loved the products your brand has to offer, they are more likely to buy for themselves and go on to share their opinions too.
Okay, so this is a million times more difficult than it sounds and no one really knows when a certain piece of media is going to tale off in the public imagination, but if you’re serious about getting your business out there, you should at least be trying to go viral, whether by writing witty comments on Twitter, producing hilarious marketing videos or doing a crazy stunt for charity. Keep striving to get noticed and hopefully one day it will happen for your brand.
Write for other brands
Writing for other brands, websites, platforms, and even TV or radio is a great way to increase exposure to your brand. If you can position yourself as an expert in your niche and get your name (and face) out there, people will start to trust you and you’ll be the first person they think of when they need that thing you sell.
Use a celebrity
If you can convince a celebrity to be seen using your product, chances are your brand will blow up immediately especially if they’re very famous and influential celebrity, of course, unless you have a lot of money to spare, paying a celeb to endorse your brand is probably out of the question, What you can do though, is send them a few freebies and hope for the best.
It’s gonna blow!
Image source: Pexels.com