Upping Your Marketing Game
Marketing is more exciting now than it has ever been. Funnels, passive income streams, adverts, social media, viral content, websites, blogs, and the list goes on. The creativity displayed by companies big and small is stunning, and there is no reason that a small company or even a freelancer, can’t dive straight into that big pool.
Upping your marketing game doesn’t have to cost a lot of money, it is one of the main concerns when people talk about marketing. The cost. So if you put the money where it should go, into working with a web design agency, then you can use the time to pay for everything else you need to tackle.
Are you bored of people saying Content Is King? Well, that isn’t likely to change any time soon. As Gary Vee said in a podcast recently, you can’t market enough, you can’t produce enough content – Why? Because you can’t oversaturate the internet – it is too vast. So if you are creating one piece of content a week, and thinking your job is done, it isn’t. You can produce multiple pieces of content a week or day. The more, the merrier. As long as it is always quality. The easiest thing to research and put together are listicles, how-to, tips, and collections.
It cannot be stressed enough, that automating your social media will give you so much more capacity in your working day. If you spend a few hours a week lining up content for the next week or month. You then have the rest of the week to simply get back to comments, and encourage natural conversation. There are a few tools that you can use for this:
Old Turned New
You have probably been creating content for a long time now. And if that is true, you have a back catalog that could be put to better use. In fact, go back through your most popular posts, or the ones that you think deserve a second attempt at the spotlight. Add new links, update the information, add better images, and then get to promoting it again. The changes are that people will be seeing it for the first time. If you want to have something to help you put together drip feed campaigns for your content, then check out MissingLettr – super simple to use and creates either short blast campaigns or year-long ones – which are excellent.
Imagine if your website was gone, all of your social media was gone – what would you do? Well, you can rebuild them of course, but if you have an extensive email marketing list to fall back on you will never run the risk of losing your readers/fans/buyers. Of course, you need to grow your list first, and to that have something like MailChimp or BuzzSumo collect email addresses. Use a download or a free content list as the exchange – an email address for goodies. Just make sure that you are above board when you collect them, and that you always keep them primed with newsletters, discounts, and information. They need a reason to keep your emails open.
Yes, these can take time to set up, but if you make the time, you’ll make the sales.
Image credit: Unsplash.com