Running a Successful Trade Show Booth Is Easier Than You Think

Running a Successful Trade Show Booth Is Easier Than You Think

on May 1, 2018 in Small business

How many times have you considered running a trade show booth at the next big event in your industry? How many times have you attended and got nothing out of it? While they’re not the most difficult things to consider in business, their rate of success can vary greatly depending on how much time and effort you put into them.


In this article, I’ll be explaining how you can run a successful trade show booth with little effort. It’s all about the planning phase and you’ll realize after reading this article that the execution isn’t nearly as important as orchestrating the whole thing from the sidelines.

Set Your Goals

Every successful trade show attendance has goals and you need to define these early on. It’s not always about how much money you pour into it and it’s not always about making the most sales. Here are a couple of goals that you could aim for:


  • Creating new networking opportunities.
  • Getting in touch with investors.
  • Embracing the media exposure and showing off your products.
  • Scouting the competition for ideas.
  • Showcasing a new demo of your product or service to the public.
  • Interacting with your audience to get feedback.


These are the types of goals that you should be focusing on when you attend a trade show. Every successful plan will always have a list of goals at the top and the actions you take and the decisions you make should reflect this.


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Equip Yourself

Don’t come empty-handed to a trade show. Make sure you look into stretch fabric media walls to create a professional backdrop for any interviews, ensure you have demonstrations ready to show off your product or service and prepare some gifts for your guests. These gifts don’t have to be particularly expensive either–they just need to serve as a reminder to your customers that you exist and that they tried out your products. The goal is to stick in their minds, not impress them with a tacky gift.


Don’t Go Alone

It’s never a good idea to go alone or with just a handful of staff members to a trade show event. What you need to do is to ask for help from speakers and others that are more outgoing and charismatic than you. Of course, they also need to have some connection to the business or at least know what your products are. It’s why some companies hire models to show off their products or they get industry figureheads to go with them to events in order to promote their services.


Some Final Words

A successful trade show booth doesn’t need to be complicated. It’s all about planning ahead and getting all the right services in place before the big day. Make sure you have something to show off and put more work and emphasis on your gameplan on the day. It’s all about the bigger picture, and in most cases, that means improving the exposure of your brand and gathering information.


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