7 Social Media Tips For Small Business
When it comes to running your own business there are so many different things you need to think about and more often than not, it seems easier not to put 100% of your effort into absolutely everything. For most small businesses, the one thing they tend to put to the side is their social media marketing.
Whether they don’t see the benefit or they simply don’t know where to start, social media is one aspect of business a lot of entrepreneurs steer clear of. To help rectify that and to help you see the benefit social media can have, here are 7 incredible tips that are easy to follow:
Make Sure You Know Who Your Audience Are
One of the most important things you can do for your business is working out who your audience is. Once you have done this you will be able to ensure you’re creating social media content that will be specifically targeted towards them, increasing the chances of having genuine engagement on your posts.
The best way to come up with an avatar for your target audience is to think about absolutely everything you can. Think about where they like to shop, what their purchasing habits are, what they do for a living, where they live, how much money they make and what they like to do for fun. The more detail you go into, the better. For tips and tricks on creating an avatar for your brand, you can visit this site here.
Create Content You Know People Will Share
Once you know who your audience is you will be able to create content that you know they’ll love. Using all of the information you had to build your avatar you can build a backlog of relatable content they will share with their friends, tagging in anyone they know will relate too. Whilst this isn’t the only way to build a following, it’s one of the best ways to ensure you have followers that you know will be interested in your products or services.
[Tweet “7 Social Media Tips For Small Business #smallbusiness #socialmedia”]
Think About How You Can Engage In Conversation With Your Audience
One of the most important parts of social media is having conversations. Whilst likes and follows are important, you want to know how loyal your followers are and whether or not they engage in the conversations you’re starting. For tips and tricks on getting your followers to engage, you can visit Vine Digital here.
Use Sites Like Canva To Create Well-Designed Graphics
If you don’t have great design skills but you want to post incredible graphics on social media, using sites like Canva will definitely help. With templates already set up for each social media platform, you can use the drag and drop system to great eye-catching posts for social. if you’re looking to go that step further, upgrading to pro will allow you to create videos and GIFs without any design skills at all. What more could you want?
Put Budget Behind Paid Ads For Extra Exposure
If you are struggling to reach your audience and you want to put a little bit of something extra behind your posts, using PPC to boost social media accounts is incredibly beneficial. Putting a small budget behind your posts will allow you to choose an audience for Facebook to target your account to. Whilst can get expensive at times, you can ensure the right people are seeing your post. In a lot of cases, it leads to new customers and sales. For a guide on PPC for Facebook Ads, you can visit this site here.
Champion A Few Social Media Platforms, Rather Trying To Focus On Them All
Finally, a lot of people try to do all things at once. Whilst this may seem like the best way to get your brand name out there, it is much more effective for you to focus on championing just a couple of social media platforms at once. Not only does this help to reduce overwhelm, but it also gives you a chance to really get to know one or two platforms and exceed at them. If you’re having trouble deciding which platforms you should use, think about where your audience are most likely to be. If they like sharing their adventures they may be on Instagram, but if they prefer to keep up with news in shorts snippets they’re probably on Twitter.
Are you a small business who is struggling with their social media? What can you do to ensure you’re getting the most out of the digital marketing tactic? Let me know in the comments section below.
Image credit: Unsplash.com