5 ways to set yourself apart from other small businesses
Being a new, small business in the 21st century can seem like quite a daunting task. Everybody is trying to make their business stand out and identify as unique in a challenging world. The trouble with businesses nowadays is you are either part of a very specific niche, or like most, you are part of a particular group fighting for the attention of the consumer.
Below are just a few suggestions you could take on, to help you stand out from the crowd and help you outshine your competitors.
Stand by a guarantee
One brilliant way to set yourself apart from your competitors is to set out a guarantee. It may sound like a simple step but setting out a guarantee that another company in your field does not tells your customer that you can be trusted. You don’t have to promise the world, but a small guarantee, not only brings customers to you, but it also offers peace of mind, nowadays, this is one of the most important things to your customers.
Talk to your customers
Another great approach in setting yourself apart is actually communicating with your customers. Whether it be a feedback form or even a quick friendly post transaction chat. You should always be finding out what you can do better, once your customers start seeing that you have not only listened to their feedback but taken it on board, word will spread.
Have an interesting social media presence
So many businesses today have social media, so just having one is pointless. Using social media to your advantage however can be one of the best tools in your toolbox. Rather than just advertise a sale or promotion, create a hype around it, creating something that will make people laugh, is creating something that people will remember, this is called the humor effect
Nowadays it seems that everywhere we turn we can see a call to action for going green. Whether it be the recycling drive or the ever-growing presence of solar power in homes and businesses. Being eco-friendly is not only great for the environment it’s also incredible for business, especially as 80% of all consumers worldwide would now prefer to use an eco-friendly company.
Create something exclusive
As human beings we all like to feel as if we are a part of something, so why not give that to your customers. Creating a VIP club, offering the advantages of exclusive discounts or even one-off specials to a very select few of your customers will go a long way. As a long term benefit, the more of your customers that hear about it, the more they will want it, after all, rewarding somebody for loyalty goes a long way in business.
By making just a few small changes to the way you operate, you may find that in today’s market can make the difference between failure and success. Hopefully, you will find the above useful and you, yourself can make some positive changes to take your business into the 21st century ahead of the rest.
Image credit: Pexels.com