Never Underestimate The Importance Of Online Reviews For Developing Great Products

on Jan 29, 2020 in Small business

In business, you have to be resourceful if you want to be successful. Much of the time, though, companies don’t realise the capital that they have available. Sure, it might not always be financial, but there are plenty of other resources that firms can access, especially during costly activities, such as product development. 


When it comes to product development, it isn’t just about finding talented people and paying them lots of money to make the magic happen. It is also about being smart and leveraging the information that is available to you to make the right decisions. The last thing you want is to plough your resources into a project the customers neither asked for nor like. 


Here’s where online product reviews are so critical. They provide a window of insight into your target audience, allowing you to see what they really think about your products and what they’d like you to improve. 


Just having one or two reviews is helpful for SEO purposes, but it won’t provide you with deep insights into the strengths and weaknesses of your product. For that, you need hundreds of reviews, if not thousands. Once you’ve got that, though, you’re able to do some pretty incredible things. 


Are you interested in using online reviews as part of your product development strategy? If so, take a look at some of the advice and strategy in the following infographic. You’ll learn how many reviews you need for number crunching and some of the pitfalls to avoid along the way. 




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