Digitalize Your Craft Business And Grow Profits In 4 Steps
Turning your craft hobby into a business is an exciting and challenging step for any enthusiastic crafter. However, if you want things to work for your newly founded business, you also need to create a substantial digital presence. Indeed, in an era where most customers have developed a click and buy habits and rely essentially on smartphones and laptop to connect to businesses, you can’t miss this opportunity to shine and grow online. Contrary to the common belief, digitalizing your company is not going to break the bank. In fact, if done correctly, it’s going to help you to reach out to a new audience very rapidly!
Take the web by storm with your craft business
- Create a product that is visually attractive
As a crafter, you are used to creating and making things that are aesthetically pleasing to look at, whether you’re a painter, a soap artisan or a jam maker. However, things that may look good on the shelves of your workshop will need to acquire a professional look and feel to enter the digital world. You need to transform your handmade product into an item that can compete against online mass production shops. In other words, you need to implement standard labelling – such as with this soap labels template for instance – and professional photo displays for your items. It’s a good idea to check what large companies are doing to learn a few tips!
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2. Nothing beats an e-commerce sale
As a craft business owner, you need your website to have e-commerce facilities so that you can easily sell your items to national or even international customers. However, you need to sort the practical side of your e-commerce presence before you can conquer the digital world with your handmade creations. The first question you need to ask yourself is whether you’ve got the right resources to make it work. You will need to work with a web designer to create an e-commerce platform, for a start. Additionally, you need to ensure that all photos have a professional feel.
3. Share some Insta-love
Instagram is the ideal platform to share your creations and attracts new followers and potential customers. Craft businesses can make the most of this dynamic social media platform to shine. Start with videos, as your followers would love to see you work on your latest project or get a tutorial on how to achieve a specific paint finish, for instance. One tip for social media success, though, is to refrain from using too many hashtags. A couple of hashtags will do fine and let your picture shine instead of looking spammy.
4. Stay true to your values
Last, but not least, people like craft businesses because there’s a sense of local and ethical values. As a small business, it’s fair to say that you might be looking for the most cost-effective supplies. However, you’ll find that your customers are more likely to pay more for items that support the local economy. Additionally, you can benefit from the extended publicity of your local partners, via social media mentions, blog articles, and common videos.
In conclusion, digitalizing your craft business is the first step on the road to success. From ensuring that your products look professional and can be displayed online to maximizing your social media presence and influence, your craft business is about to become a viral craft sensation!
Header image: Pixabay.com