Customer retention is a big deal in business. In fact, there is little point in putting all of your resources into getting new customers, if you can’t keep the ones you’ve got. Of course, if you are doing it right, loyal customers can help with the hard work of spreading the word about your brand, and recruit new customers for you. Something that means...
Read MoreMarketing is more exciting now than it has ever been. Funnels, passive income streams, adverts, social media, viral content, websites, blogs, and the list goes on. The creativity displayed by companies big and small is stunning, and there is no reason that a small company or even a freelancer, can’t dive straight into that big pool. Upping your marketing game...
Read MoreCustomer experience is a phrase we hear all the time at the moment. Impressing clients is no longer just about providing top-quality products and services. It’s also about ensuring that every customer enjoys a positive experience. If you’re on a mission to dazzle your customers and enhance your brand reputation, here are some tips to give your customers the online...
Read MoreIf you’re an entrepreneur it’s likely that you’ve always got marketing on the brain. As time goes by, strategies and best practices evolve, so it’s great to always be learning new things to stay ahead of the game. Even if you think you’ve got a solid marketing strategy, when the competition is so vast it’s worth considering ways that you can improve and...
Read MoreThe daily struggle of trying to beat your competition will never get easier. When you’re operating in a competitive industry, you will find yourself being knocked back with disappointment if you don’t go above and beyond to challenge your competitors. Managing your daily business tasks is a huge feat in itself, so how are you supposed to implement new marketing...
Read MoreMany would agree that hosting an event, or being part of an event as a business owner means that your company will have a captured audience. It is a great marketing move to make, especially if you are focusing on that particular area, and it can be the perfect way to boost engagement, popularity and sales. However, hosting the event or making your element of a...
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