Here’s the thing: Nobody’s perfect. Not me, not you, and not even the person who always stands up at the business conference proclaiming how brilliant he is. Nobody is perfect, so don’t worry if you struggle with any aspect of your business. And don’t worry unduly about any prevailing weaknesses that are inherent within your business as a whole. While you shouldn’t admit defeat and do nothing about the fact, you shouldn’t beat yourself up about it either.

To strengthen any weaknesses, there are a number of things you can do.

• Focus on self-evaluation. By using a SWOT analysis, you can both determine your own strengths and weaknesses, as well as those related to your business as a whole. While congratulating yourself on the things you are good at, you will also have a better idea of the weaknesses holding you and your business back. By knowing what they are, you will be able to take actionable steps to turn those weaknesses around.
• Hire the best employees. The responsibility for the business does not land on your shoulders alone. If you are hiring employees, follow our tips to help you get the best possible team. They will alleviate the pressures you face, and by being selective in the people and roles you are considering, you will be able to deal with any weaknesses that you possess by hiring others with the right skillset.
• Consider training. On a personal level, it’s in your best interests to improve any skills that are needed within your role. A business management course will support your leadership position, and more specific courses – people management, web design, accounting – will help you with those other areas you may be weak in. Consider training for your employees as well. By improving their skills in their roles, you will overcome some or all of the weaknesses inherent within your business.

• Utilise apps and tools. There are apps and software tools for nearly everything these days, and they can make your life much easier. Consider your weaknesses, and look for anything that may help you. As examples, Elmo Software will help you with your payroll services, Shopventory can help you manage your inventory, and Buffer can help you with your social media marketing. Research what you need, and you are almost guaranteed to find something useful to you.
• Outsource to others. If you don’t have the skills or the time to do absolutely everything you need to do, and if your staff are already busy with other things, then it’s time to outsource. There are specialist firms with a range of skills at your disposal, from web design to marketing. You don’t need to outsource on a regular basis, but by having these services on speed dial, you can utilize them if and when they are needed. Further, you can take the strategy all the way to the top with and increase your board effectiveness by comparing it against others using third-party assessments services.

By understanding your weaknesses, you can put a strategy in place to strengthen both your skillset and the wider needs within your business. Continue this practice as you go on, finding ways to deal with any new weaknesses that may show up as you continue in business. You’re not perfect, but then again you don’t need to be. Utilise the people and services at your disposal, and your business will benefit. 

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