Give Me A Sign! How To Design A Tasteful Storefront
High streets, shopping centers, and malls throughout the world are plagued by a common enemy. Ruining the slick and modern styles embodied by the buildings themselves, while also making it harder for customers to keep the place in their mind, far too many businesses take the wrong path when they’re designing the signs on their store. This sort of work doesn’t have to be hard, though. Instead, with the right know-how and inspiration, you should be able to develop exactly what your company needs to stand out. To help you out with this, this post will be exploring some of the rules you should follow to keep your storefront beautiful and unique.
With a job like this, it’s very important that you start in the right place. If you already have well established themes for your brand, you should make use of them, choosing two or three colours which you’d like to use, along with a font or two and your logo to sit on top. Collections of styles like this should look good in any format if they are going to work on your store. This gives you the chance to test out designs by making leaflets, social media posts, and other content which will reflect the finished sign. Of course, though, you’ll soon be ready to move onto putting the actual design together.
But, before you can decide exactly how everything will go together, you’ll need to spend some time thinking about the information you need to include. It’s always best to keep it simple here, even if your business is very complicated. You logo, website address, and phone number should be plenty to help people to understand your company, with other information being available if they give you a call or visit the site. It can be very easy to go overboard with something like this, adding the names of your services and other details which customers simply won’t need, and this will make the sign look cluttered.
Finally, once you have the elements above, you will be ready to start putting your final designs together. Signs with solid background colours are very popular at the moment, while also being cheap to make and always aging well. Along with this, paint to add your logo and text can save a lot of money, while maintaining the slick styling. Signs aren’t easy to design, though, and it could be worth getting some help with this stage of the job. Most companies offering services like this will also be able to help you with the build and installation of the new signage.
Hopefully, this post will inspire you to start working harder on the front of your store. This sort of resource is very important to a physical business, especially when you’re surrounded by potential customers who might not know that you’re there. Having a sign which breaks the mould and maintains a certain level of taste will always make you stand out around the uninspired and dreary options most stores will choose.
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