Disclaimer: I’m a Microsoft Surface Brand Ambassador and used Microsoft’s Surface Pro to produce this blog and demonstration.
As a digital marketer, I spend a fair bit of my time creating visual content. But, being able to add video content into the mix is becoming a necessity. I’ve just found a new tool to create video content that’s simple to use and creates great content.
Why use video content in your marketing strategy?
Video is here to stay. As a marketing tool, it’s an effective way to tell your story, show your products and engage your customers. There’s also a high demand for video content – here are a few video marketing statistics from Hubspot.
43% of people want to see more video content from marketers
51.9% of marketing professionals worldwide name video as the type of content with the best ROI
Creating video content in-house
Being able to create video content in-house, that looks good and gets views, is what your focus should be. Have a story, tell it well and share it around. It you are able to do all this then you’ll save costs by not having to outsource.
There’s lots of video creation tools to shoot and edit video, then upload. But, if you’re a small business owner who works with a lot of static content (images, memes), this tool from Microsoft allows you to create video from your PowerPoint slides. Watch my demo to see how it’s done.
Microsoft Office Mix
Office Mix has made creating video content easy. Downloadable from the Microsoft Store, it’s an extension for Microsoft PowerPoint that lets you turn your PowerPoint slides into a video.
So, what does Office Mix allow you to do?
- Not only can you add animation to PowerPoint slides as you normally could, but you can turn these slides into a video and share on social media.
- You can insert sections of video that you’ve created in other packages using the screen capture feature.
- You can add a quiz or polls to your video presentation
- and piece your different content types together into one clip
- Record a slide
- Add sound and blend this video into your slides.
Here’s the exported content from Office Mix.
With demand for video high, being able to create it quickly and effectively is a huge bonus for small businesses trying to minimise their marketing costs. Office Mix lets you create stylish looking videos that you can use in your content marketing strategy. It’s also a lot of fun to play around with too.
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