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Content Marketing Benefits: 55 Proven Ways It Works

Posted by on 7:22 pm in Content marketing | 0 comments

Content Marketing Benefits: 55 Proven Ways It Works

This is a guest post and infographic from Skilled.co. Skilled.co aims to improve the web development community. They provide real verified reviews of web development services, so you don’t have to worry about being overcharged, get poor results, or wait months and months for something resembling your vision to finally be completed. Don’t you just immediately flinch when you see an ad campaign that is blatantly sales? In an era where advertising has become a part of everyday reality, marketing techniques of the old days simply don’t work...

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How to create video content with Microsoft Office Mix

Posted by on 9:13 am in Content marketing tips | Comments Off on How to create video content with Microsoft Office Mix

How to create video content with Microsoft Office Mix

Disclaimer: I’m a Microsoft Surface Brand Ambassador and used Microsoft’s Surface Pro to produce this blog and demonstration. As a digital marketer, I spend a fair bit of my time creating visual content. But, being able to add video content into the mix is becoming a necessity. I’ve just found a new tool to create video content that’s simple to use and creates great content. Why use video content in your marketing strategy? Video is here to stay. As a marketing tool, it’s an effective way to tell your story, show your products and...

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Why search intent should be an essential part of your SEO strategy

Posted by on 4:15 pm in Content marketing, SEO | Comments Off on Why search intent should be an essential part of your SEO strategy

Why search intent should be an essential part of your SEO strategy

And how you can go about optimising for search queries Search intent should be a continual part of your SEO strategy. It is what helps drive new people and build traffic to your website and build brand awareness. It also helps to build trust by providing content that answers questions. What is search intent? Search intent is what people are typing into search engines to find information. Depending on the stage of the buying cycle someone is at, depends on the type of content they are looking for. These are some of the questions potential...

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Mid-life crisis career change

Posted by on 10:03 pm in Creative writing | Comments Off on Mid-life crisis career change

Mid-life crisis career change

A career change at 40 something now equals a mid-life crisis Or so it seems My dad worked in the same company for his entire life. That was back in the day when you received a gold watch for your long service to a company. But those days are long gone. Research from the HILDA survey in 2014 and presented in the McCrindle blog Job mobility in Australia says that on average, people in Australia stay in a job just 3 years and 4 months. And if you look at under 25s, that average is just 1 year and 8 months. Is a career change in your 40s the new...

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7 effective ways to manage self-doubt

Posted by on 8:38 pm in Creative writing | 1 comment

7 effective ways to manage self-doubt

As a soloist, I’m constantly trying to do it alone. When working for yourself and by yourself, there’s no one to tell you daily that you’ve done a great job. Self-doubt can slip in at an time. But it doesn’t have to be a major focus. You just need strategies to manage self-doubt and hit it on the head when it strikes. When does self-doubt strike? Your clients may tell you that they love what you did. But sometimes this doesn’t come freely, or perhaps you get the ‘I loved what you did, but….. I love it, BUT…. How to manage...

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Lessons learned about starting a business on the side

Posted by on 10:28 pm in Content marketing | Comments Off on Lessons learned about starting a business on the side

Lessons learned about starting a business on the side

Want to start a business while still working in your day job? It’s all well and good to aspire to start a business while still in a secure full-time permanent job. But what’s it really like? Here’s what I’ve learned while I’ve tried to juggle both. Soul searching The last 15 months I’ve been soul searching. I didn’t plan it, it just happened. My soul searching as well as starting a business that is. I’ve always worked 5 days a week, despite being a mum. I’ve always valued my career, and my...

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Business networking groups in Melbourne

Posted by on 5:04 pm in Small business | Comments Off on Business networking groups in Melbourne

Business networking groups in Melbourne

Networking is not that hard, once you get the hang of it. Finding a business networking group can be hard. Especially most of us don’t like to put ourselves in a room full of people we don’t know and start up a conversation. But networking can reap huge benefits. There’s nothing like meeting someone in person to get your brand out there. Networking events in Melbourne’s northern and eastern suburbs #networking Click To Tweet With so many networking events in Melbourne, you’ll be sure to find one where you feel comfortable...

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How to manage your social media presence from your iPhone

Posted by on 8:45 am in Social media | Comments Off on How to manage your social media presence from your iPhone

How to manage your social media presence from your iPhone

so you can spend more time working in your business Social media and content marketing is here to stay. As a solo-entrepeneur it’s also an essential part of my daily activities. But how do you find the time to manage your social media presence? Here’s how I look after my online social media accounts using these free tools. Be present each day on social media Each morning I check my social accounts. I’m active on Twitter, LinkedIn, Instagram and Facebook. How to manage your social media presence from your iPhone #smm...

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Social media management – can you afford to switch off?

Posted by on 11:09 pm in Social media | Comments Off on Social media management – can you afford to switch off?

Social media management – can you afford to switch off?

How to keep on top of your social presence when you’re on the go. Like it or love it, social media marketing is here to stay. It’s also an important part of any business. How to keep on top of your social media community when you’re on the go. #smm #community Click To Tweet A big part of social media marketing is responding, regularly participating in conversations, and curating and publishing content. But there’s this pressure to be everywhere and to be there all of the time. Here’s some tools that can help the social media management...

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Why you need an SEO website audit of your website?

Posted by on 9:56 pm in SEO | Comments Off on Why you need an SEO website audit of your website?

Why you need an SEO website audit of your website?

Do you cringe when someone says SEO? I think we all have at one point, and some of us still do. Don’t stay in the dark with SEO, lighten up and you’ll see it works #SEOAudits #SEO Click To Tweet SEO can be hard to understand. You have all this technical jargon to try and get your head around, plus you also need to work out how to implement the changes required. An SEO website audit will help you better understand where your website’s SEO is at, and what you can do to improve your search ranking.  SEO audits are a health check-up for your...

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